How Fintech Company Obligo Increased Business Efficiency with ChatGPT

Learn how ChatGPT is elevating Obligo’s department’s efficiency and streamlining processes.

200+ hours saved per week
20+ opportunities recognized
5+ ChatGPT plugins identified
obligo case study

Team

70+ employees

Sector

Software & Finance

Solution

ChatGPT Demo & Assessment

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Obligo powers the rental experience of the future and builds trust between renters and landlords through financial technology, making the rental process as simple as checking in and out of a hotel. In 2018, brothers Roey Dor and Omri Dor founded Obligo to streamline rental operations, boost bottom lines, power a superior resident experience and comply with ever-changing regulations.
Employees
51-200
Industry
Fintech

About Obligo

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Obligo is changing the way rentals work in the United States by offering an alternative to traditional security deposits. Using cutting-edge AI and open banking technology, the company removes the need for renters to pay a large security deposit upfront.
“We recognized a problem in the rental market that needed solving,” says Obligo’s CEO Roey Dor, making life easier for both tenants and property managers.
Instead of a standard security deposit, renters pay a small monthly or one-time fee. In return, Obligo guarantees landlords coverage for any damages or unpaid rent up to a certain limit. This approach not only attracts more potential tenants but also simplifies administrative tasks for property managers, streamlining the entire rental process. 

The Obstacles to Company-Wide ChatGPT Integration

Obligo aspired to implement ChatGPT across all departments—ranging from Marketing and Sales to Customer Success and Customer Service. Their goal was to maintain a competitive edge and offer educational tools to every department.

"We were excited but cautious about adopting ChatGPT as the ‘new way of working’
across the board."
roey dor
Roey Dor
CEO @Obligo

Citing challenges such as:

  • Securely integrating ChatGPT to safeguard personal information
  • Limited familiarity with ChatGPT
  • Uncertainty about which plugins to use
  • Inefficient usage of ChatGPT in daily operations
  • Gaps in training and support resources
  • Inadequate metrics to measure ChatGPT’s effectiveness

Intrigued by the boundless possibilities that ChatGPT could bring to their various departments, Obligo decided to seek out a consulting partner specializing in ChatGPT. They found the expertise they were looking for in DataNorth, aiming to identify new opportunities and streamline the adoption process.

A Customized Pathway to ChatGPT Mastery

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Building on Obligo’s enthusiasm for ChatGPT’s potential, a two-step program was initiated to facilitate its integration. The program started with a company-wide demo followed by a comprehensive ChatGPT Assessment.

The program began with an interactive ChatGPT Demo that not only energized the company with “lots of Oohs and Aahs” but also showcased a live demo-built Obligo Chatbot, capable of answering all employee questions. The engaging session taught employees to craft effective prompts and utilize ChatGPT plugins.

Beyond the demo, we analyzed customer reviews, offering insightful proposals for improvement, and providing insight into how ChatGPT can benefit various departments.

Following the demo, our DataNorth consultants met individually with each department to examine their current tech tools and work processes. This allowed us to provide personalized advice, focusing on the unique needs and challenges of each team. The program concluded with a presentation of our findings to the board.

Measurable Gains from ChatGPT Implementation

The ChatGPT Assessment and Workshop served as a catalyst for Obligo, empowering the organization to realize its primary objective: to comprehensively understand the potential of ChatGPT and how it can be seamlessly integrated across various departments and processes.

200+
hours saved
per week
20+
opportunities
recognized
5+
ChatGPT plugins
identified
The goal was 100% achieved.
Keegan St. Onge-May
VP of Marketing @Obligo

The experience has been transformative for Obligo, positioning them as a leader in AI adoption and innovation. 

"We strongly believe that AI will transform the way companies think about efficiency, and perhaps more importantly, this initiative was about our employees’ personal growth. Their future employers are not going to care whether or not they are proficient in Microsoft Office. All they will care about is how familiar and proficient they are in using AI tools."
roey dor
Roey Dor
CEO @Obligo
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